Certified traceability from farm to shelf.

Locally Grown

Consumers are increasingly demanding local products, with roughly 68% of global consumers preferring to buy local to ensure freshness, support their community and access higher-quality, sustainable goods, according to a recent poll of 22,000 people by GlobalData.

‘Locally Grown’ is the first internationally recognized certification for products that are produced from 100% locally grown ingredients and provides full traceability and confidence to consumers that a product has been produced in their own state or country.

Clear Origin

Over 70% of consumers want to know the country of origin for products they buy to ensure safety, support specific economies, and assess environmental impacts, according to data from the EU and U.S.. Consumer demand for product origin transparency is a significant global trend.

‘Clear Origin’ is the first internationally recognized certification for products that are produced from ingredients from a specific country and provides full traceability and confidence for consumers from farm to shelf.

FARMtastic Results

Two in three shoppers say they would scan a QR code on packaging to learn more about what they’re buying, and 76% want more information to guide their purchases. FARMtastic turns that scan into proof. One QR code on a label, swing tag or pack opens consumer-friendly, independently measured and audited results from the farms behind the product:
 
  • Origin: where it came from, traced from farm to shelf
  • Farm economics: how farmer incomes are changing
  • Biodiversity: life above and below the ground
  • Soil carbon: carbon stored in the soil
  • Nutrient density: lab-tested nutrition against a benchmark
  • Farmer stories: the people who grew it
FARMtastic works across food and fibre, including cotton, coffee, honey, wool, olive oil, grain, meat and more. Each result is backed by an independent measurement partner, not self-declared. No unknown claims, only auditable data.